Ivan Martinez
Info


Tula House

RIDER

Datacubed Health

Big James

Axe Reposition

Samsung Pay

Samsung Emoji Match

WCS

The Miami Generation

Natural Life

Jaruco

Tula House

Intro ︎Positioning ︎ Logo ︎ Color ︎ Typography ︎ Identity ︎Retail Design︎  Photography  ︎ Products︎ Campaigns ︎ Website  ︎Collaborations

Typography


Typography harkens to past wisdom, while creating unexpected juxtapositions.


Header Font:

Zangezi

Uneven proportions, tight spacing, distinctive diagonal stress, bouncing counters, raised midline, aggressive wedge serifs accompanied by adventurous curves... it’s the official fun typeface of Tula House.




Body Font:

Untitiled

Untitled Serif is drawn from the old-style genre of typefaces: the post-Caslon, pre-Times workhorses offered by almost every metal type foundry of the time. It is the official serious and clean typeface of Tula House.