Positioning




Plants Are Alive.

We believe in viewing the wonders of the natural world through a unique lens - comical, playful, artistic and perhaps, a bit wild. Greet them, learn about them, care for them, and watch them grow.


The Strategy


Tap into the growing demand for plants with knowledge and the discoverability of unique plant species.

Delivered through our 3 pillars:

Education:
Friendly and consistent horticulture facts.

Creativity:
Actualized with a fashion & design sensibility.

Experience:
Discovery in a welcoming and unique shopping environment.