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Ivan Martinez
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Tula House 
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Ivan Martinez
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Tula House

Intro ︎Positioning ︎ Logo ︎ Color ︎ Typography ︎ Identity ︎Retail Design ︎Campaigns ︎Website ︎Products ︎Photography ︎
Collaborations ︎Press

Logo


Tula House represents the wonders of the natural world through a unique lens - comical, playful, artistic and perhaps, a bit wild.

The Tula logo was created to match the feel and movement of nature. Uneven, wild, and joyous.


Primary Wordmark


The Tula logo was created to match the feel and movement of nature. Uneven, wild, and joyous.




Secondary Wordmark


Because of the longer name for the brand, and the diversity of layout and typography, a variety of logo lockups have been made for different situations.


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