Ivan Martinez

Tula House


Big James

Studio Skillman

Cabezon Toy Dept.

Datacubed Health

The Miami Generation

Natural Life


Axe Reposition

Samsung Pay

Samsung Emoji Match


Tula House

Intro ︎Positioning ︎ Logo ︎ Color ︎ Typography ︎ Identity ︎Retail Design︎  Photography  ︎ Products︎ Campaigns ︎ Website  ︎Collaborations

Retail Design

This is how it all began, with a beautiful plant truck named Tulita.

Tula launched in 2016 with a plant truck by bringing plants to people in our custom-designed mobile greenhouse, the first plant truck of its kind.

Build out included:

Roof removal and replacement with clear plexiglass panels.

Pneumatic passenger side service window.

Custom rear doors with removable stairs.

Handmade cabinetry with hidden compartment for plant transportation.

︎Contracted fabricators for build out.

︎Designed exterior signage and sourced hand painter for production.

Tula House

We set out to build a community pillar, a space that housed the excitement, discovery and education that the visual brand set forth.

The space was a blank canvas. A 100 year old warehouse that required an entire renovation and build out.

Build included:

Storefront demo and installation.

Loft and staircase construction.

POS & storage wall construction.

Water installation for sinks and showers.

Electrical and light installation.

︎Designed and hand build store fixtures.

︎Concept and design rules for product merchandising.

The Site

An abandoned 100 year old machining factory in Greenpoint, BK

The Inspiration

Welcoming and warm home, bright walls and decorative tiles. “Mi Casa es su Casa” was the motto when researching the aesthetic principles.

The Visual Language

Combining classic horticultural materials with a Cuban courtyard aesthetic, we aimed to create a warm environment that felt lived-in and welcoming.

Flagship Store - Tula House

Built and opened in November 2018.

The Arid Room

An ode to the North American desert, housing our rare and unique arid plants. Built and opened as an extension to the original Tula House in August 2019.