![](https://freight.cargo.site/t/original/i/9deff6dec586ad9f97e1c890805f80e8e32b8a47e187221fc47eec74a38f16e5/Rider-Cover-new4x-100.jpg)
Designer & Brand Consultant
The brief was to create a whimsical brand that spoke to our childlike senses of receiving a gift. RIDER has two philosophies behind the name and identity; “riding” all the obstacles that may come and mom owned and operated.
The girl, cheetah, and logo illustration came from a loose and imperfect hand style that combines the fantasy and excitement of being a child.
The girl, cheetah, and logo illustration came from a loose and imperfect hand style that combines the fantasy and excitement of being a child.
RIDER is a homegoods and children’s store that sells New York made, design-forward items that make great gifts for ourselves and others.
RIDER is owned and operated by a working mom who knows intimately about the desire for beauty, play and creativity in our domestic lives. With a curated focus on gifting, the store carries primarily New York made items that are made by artisans whose values align with ours. The space is designed to feel like a home, and is often host to programming that nourishes and delights.
Logo Development
![](https://freight.cargo.site/t/original/i/53d39e716741d7b06cc01560a2ed685f90fd262665e5bd58781507c04d391b4c/RIDER-sketches.jpg)
![](https://freight.cargo.site/t/original/i/fa78a13f4319ea6d1bfa2f91b730982bbd60f744a6e4a06585ec7bb61792a23a/RIDER-Logo4x.png)
Primary
![](https://freight.cargo.site/t/original/i/b3adff050ad74f1c1efb4360c7af790c8d3753fba9aa9902d04d04463e573de0/RIDER-SOCIAL4x.png)
Secondary
Identity
![](https://freight.cargo.site/t/original/i/6612ca2b83374a10eff2634058ee6e8b7a61070b6038e65275f9204281ae33f7/RIDER-LINE4x.png)
![](https://freight.cargo.site/t/original/i/7cbed9b67a29086ff6b5a1914c462449bea6e2741262650340caa248d915dee3/RIDER-PATTERN4x.png)
![](https://freight.cargo.site/t/original/i/d11bfc204f427102db73c684f3532a20ff1da238ee787d5b142e8c0746801356/MM_Packaging_PG-G-02.jpg)
![](https://freight.cargo.site/t/original/i/32614e77d7a5ecd2a586a1c838595af82ec72ed78090d4675c1f58d0678af57e/MM_Bag_BG-F-05.jpg)