Design Director with 18+ years of experience in brand development, creative direction, and business strategy. Crafting compelling visual experiences across product, advertising, and retail.
My design style is profoundly influenced by the playful and imaginative spirit of 1980s monster culture, particularly the motifs of Kaiju and comic books, which shape my approach to visual storytelling. Combined with the vibrant Caribbean color palette from my formative years in Miami, the result is an exuberant and culturally resonant design language.
My design style is profoundly influenced by the playful and imaginative spirit of 1980s monster culture, particularly the motifs of Kaiju and comic books, which shape my approach to visual storytelling. Combined with the vibrant Caribbean color palette from my formative years in Miami, the result is an exuberant and culturally resonant design language.
Capabilities
Branding & Identity Development
Integrated Marketing Campaigns
Business Strategy & Operations
Design Team Management
Design Sprint Methodology
Strategy & Concept Development
Product Research and Budgeting
Visual Identity and Style Guides
Brand and Product Launch
Packaging Design
Product & Lifestyle Photography
Illustration
Web & App Design
Video Editing & Motion Graphics
Branding & Identity Development
Integrated Marketing Campaigns
Business Strategy & Operations
Design Team Management
Design Sprint Methodology
Strategy & Concept Development
Product Research and Budgeting
Visual Identity and Style Guides
Brand and Product Launch
Packaging Design
Product & Lifestyle Photography
Illustration
Web & App Design
Video Editing & Motion Graphics
Clients
Herman Miller
Patagonia
West Elm
New York Times
Brooklinen
Rejuvenation
Altheta
Saturdays NYC
National Geographic
Samsung
Johnson & Johnson
MARS
Unilever
eBay
Wildlife Conservation Society
Visit Scotland
Herman Miller
Patagonia
West Elm
New York Times
Brooklinen
Rejuvenation
Altheta
Saturdays NYC
National Geographic
Samsung
Johnson & Johnson
MARS
Unilever
eBay
Wildlife Conservation Society
Visit Scotland
Software
Figma
Sketch
Procreate
Rhino 3D
Adobe Suite:
PS, AI, ID, AE, PR, XD
Figma
Sketch
Procreate
Rhino 3D
Adobe Suite:
PS, AI, ID, AE, PR, XD