Ivan Martinez
Info


Tula House

RIDER

Datacubed Health

Big James

Axe Reposition

Samsung Pay

Samsung Emoji Match

WCS

The Miami Generation

Natural Life

Jaruco

Samsung Emoji Match





Creative Director


Client:
Samsung
Agency:
Edelman
Campaign:
Emoji Match

The Emoji language has become a ubiquitous form of communication, yet consumers are unaware and don’t use the Android based Emoji set.

As a sponsor of numerous music festivals, Samsung had the footprint in major venues to gather concert goers for a unique experience.

Emoji Match is a traveling GIF photo booth experience that uses facial recognition to match your emotions with a suite of Samsung Emojis. Users enter the booth, follow the prompts on screen, and receive an animated GIF of their Emoji faces to be shared on social channels.



UX & Booth Design