Samsung Emoji Match
Creative Director
Client:
Samsung
Samsung
Agency:
Edelman
Edelman
Campaign:
Emoji Match
Emoji Match
The Emoji language has become a ubiquitous form of communication, yet consumers are unaware and don’t use the Android based Emoji set.
As a sponsor of numerous music festivals, Samsung had the footprint in major venues to gather concert goers for a unique experience.
Emoji Match is a traveling GIF photo booth experience that uses facial recognition to match your emotions with a suite of Samsung Emojis. Users enter the booth, follow the prompts on screen, and receive an animated GIF of their Emoji faces to be shared on social channels.
UX & Booth Design
