Samsung Pay is a new mobile pay app in a cluttered field of mobile purchasing. The differentiating factor is it’s far-reaching usability and benefit to small businesses.

Samsung announced a Samsung Pay road tour visiting 7 major cities. In New York, Chicago, Austin, and L.A., Samsung partnered with local business to communicate the accessibility of the new mobile pay app.

Scratch. Win. Go. is a socially-powered scratch-off game designed to drive mass consumer awareness of Samsung Pay.

Through a virtual lottery ticket played on a responsive mobile site, users scratched off icons and redeemed prizes right where Pay would be used – at the register of paterning small businesses.