Samsung Scratch-Win-Go
![](https://freight.cargo.site/t/original/i/94e84fc46401f57fca99d13b1985e7ed14bd2dfd57c11a173b586ca8556bd47c/Sam_pay_6.jpg)
Creative Director
Client:
Samsung
Samsung
Agency:
Edelman
Edelman
Campaign:
Scratch-Win-Go
Scratch-Win-Go
Samsung Pay is a new mobile pay app in a cluttered field of mobile purchasing. The differentiating factor is it’s far-reaching usability and benefit to small businesses.
Samsung announced a Samsung Pay road tour visiting 7 major cities. In New York, Chicago, Austin, and L.A., Samsung partnered with local business to communicate the accessibility of the new mobile pay app.
Scratch. Win. Go. is a socially-powered scratch-off game designed to drive mass consumer awareness of Samsung Pay.
Through a virtual lottery ticket played on a responsive mobile site, users scratched off icons and redeemed prizes right where Pay would be used – at the register of paterning small businesses.
UX Game Play
![](https://freight.cargo.site/t/original/i/14e46116234c5f761b71ecc3738c660f236d405907921b62491ba4a931f8e5df/Sam_pay_UX-1.png)
Intro screens to the national and local city game. ︎︎︎
![](https://freight.cargo.site/t/original/i/1647c80f5073a19faa8b4ccb22bbe48025a3d97bc402ec01673532406dded350/Sam_pay_UX-4.png)
User chooses 1 of 6 lottery icons. ︎︎︎
![](https://freight.cargo.site/t/original/i/fe856a2f3cf4d6d288f56411d16721adc5b418df53ff9f721d34ffcc774fd891/Sam_pay_UX-3.png)
User "scratches" screen to reveal whether they have lost or won. ︎︎︎
![](https://freight.cargo.site/t/original/i/d0db3230457381387fb9c553fd178ad41d6686ca8daf46f9429de3f467a1a569/Sam_pay_UX-2.png)
Sharing unlocks more plays. ︎
Participating City Illustrations
![](https://freight.cargo.site/t/original/i/51967a529148e6b84a7447e2d045c8058cdb7b4168cdca3b90f60d9d8fdba5e7/Sam_pay_maps.png)
Campaign Posters
![](https://freight.cargo.site/t/original/i/4b9bfed40c8fcba0bdf741ac1d6949cbed324ee4ad117aa1940117aaf7a92f33/Sam_pay_poster.jpg)