Samsung Scratch-Win-Go

Creative Director
Client:
Samsung
Samsung
Agency:
Edelman
Edelman
Campaign:
Scratch-Win-Go
Scratch-Win-Go
Samsung Pay is a new mobile pay app in a cluttered field of mobile purchasing. The differentiating factor is it’s far-reaching usability and benefit to small businesses.
Samsung announced a Samsung Pay road tour visiting 7 major cities. In New York, Chicago, Austin, and L.A., Samsung partnered with local business to communicate the accessibility of the new mobile pay app.
Scratch. Win. Go. is a socially-powered scratch-off game designed to drive mass consumer awareness of Samsung Pay.
Through a virtual lottery ticket played on a responsive mobile site, users scratched off icons and redeemed prizes right where Pay would be used – at the register of paterning small businesses.
UX Game Play

Intro screens to the national and local city game. ︎︎︎

User chooses 1 of 6 lottery icons. ︎︎︎

User "scratches" screen to reveal whether they have lost or won. ︎︎︎

Sharing unlocks more plays. ︎
Participating City Illustrations

Campaign Posters
