Tula Plants & Design

Co-founder / Product & Design Director
:
Branding, Creative Direction

Fall 2016 Collection: Cromo


Spring 2016 Lookbook: Naked
Challenge:A lack of education and variety for indoor plants in the city. 

Opportunity:
Tula was started in 2016 as a new take on indoor plants and home decor for city dwellers. As a cross between horticulture and fashion, Tula is a lifestyle brand incorporating unique design, education and innovation.

Creative Solution:
With a showroom in Brooklyn open to the public, Tula’s storefront exists as a plant truck, “Tulita.” A mobile Greenhouse that is open for the public to enter and shop the products.

As co-founder I lead the branding, product, website, truck and showroom design. As well as the photography and content production.

tula.house 
tula lookbook

Articles: 
Monocle 
Barneys The Window
Bushwick Daily
Let It Grow