![](https://freight.cargo.site/t/original/i/9deff6dec586ad9f97e1c890805f80e8e32b8a47e187221fc47eec74a38f16e5/Rider-Cover-new4x-100.jpg)
Designer & Brand Consultant
The brief was to create a whimsical brand that spoke to our childlike senses of receiving a gift. RIDER has two philosophies behind the name and identity; “riding” all the obstacles that may come and mom owned and operated.
The girl, cheetah, and logo illustration came from a loose and imperfect hand style that combines the fantasy and excitement of being a child.
The girl, cheetah, and logo illustration came from a loose and imperfect hand style that combines the fantasy and excitement of being a child.
RIDER is a homegoods and children’s store that sells New York made, design-forward items that make great gifts for ourselves and others.
RIDER is owned and operated by a working mom who knows intimately about the desire for beauty, play and creativity in our domestic lives. With a curated focus on gifting, the store carries primarily New York made items that are made by artisans whose values align with ours. The space is designed to feel like a home, and is often host to programming that nourishes and delights.