• Designed the brand identity and brand book from concept to launch, including logo, typography, colors, icons, illustrations, and photography. The result was a distinguishable brand in a rapidly growing and competitive market.
  

• Translate business goals into design solutions by establishing the brand positioning, strategy, and narrative - informing identity, marketing, and communication strategies.
  

• Developed an integrated suite of visual identity systems to inform all communication and brand representation across digital media and retail collateral.  
  

• Led the R&D, design, and production of all marketing campaigns, branded objects, and apparel to drive brand innovation in a competitive market. Using a close network of artists and production vendors to execute a unique and well-budgeted creative solution.
  

• Identify downward trends and evolve content strategy in response to new technology and short-form content creation.
  

• Built in-house content studio resulting in fast-paced production of marketing materials that resonate with the consumer audience and decrease production costs.
  

• Deliver clear and accessible materials to internal teams communicating new initiatives and product launches to integrate into day-to-day job responsibilities.  
  

• Initiate brainstorming with design and affiliate teams to guide the creative process for e-commerce, digital campaigns, and retail promotions to ensure brand consistency.
  

• Designed, produced, and built the brick-and-mortar concept, experience, and fixtures for a high-concept, high-touch point retail store.
  

• Developed and branded a suite of services and experiential products to diversify the shopping experience and increase revenue.
  

• Mentor Tula House staff and manage 1x1 meetings to grow productivity, inspire creativity, and advance talent. 

• Created and implemented an employee handbook to onboard new team members and ensure a one-of-a-kind experience for customers.

Contract designer and consultant offering brand identity and positioning for retail and lifestyle companies.

• Brand Identity; Typography, Colors, Icons, Illustrations, and Photography Guidelines

• Brandbook Development and Implementation
  

• Packaging Design
  

• Digital Products; Front-End Website and App Design
  

• Environmental and Installation Design: Retail, Pop-up, and Experiential.
  

• Brand Consultation: Brand Positioning and Strategy

A pioneering eClinical technology company using mobile app game mechanics to improve retention for clinical trials.

• Led the UI Design of App User Flows, Wireframes, Prototypes, Visual Standards and Guidelines to create an industry-leading gameplay and reward system to achieve the platform’s primary goal—user retention.
  

• Worked collaboratively with team of engineers, project managers and designers to achieve weekly sprints and product deliverables.
  

• Created all Illustrations and game elements; Game Worlds, Avatar Characters, and Prize Icons.
  

• Assisted in User Research and Gaming Strategy to apply the findings into UI design and game play.