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Cabezon Toy Dept.

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Cabezon Toy Dept.

Design Director

As owner and Design Director I created all the branding, packaging and marketing content.

Cabezon Toy Dept. is a family owned toy store in Brooklyn, NY. It serves as a space for kids to be kids. The environment is an immagination gone wild, with monster shelves, bright walls, and surprises around evey corner. The moscot, “El Cabezon” (The Stuborn One) represents the id of all kids, a trickster that wants it all.