Creative Direction & Branding

Brand Identity


When developing the Tula brand, we looked to exemplify a natural world that we believe was not being truthfully represented.

Nature is not a neutral and monochrome place.

Tula represents the wonders of the natural world through a unique lens - playful, comical, and perhaps, a bit wild.

As Creative Director:

Logo Developement
Color Palette
Product & Web Photography
Website Concept & Design
Store Collateral
Apparel Design


The Tula logo was created to match the feel and movement of nature. Uneven, wild, and joyous.

Primary Color Palette

Primitive and simple, the three colors that can make all the tones and colors found in nature.


Sofia Pro is the official serious and clean typeface of Tula. 

Infini is the official fun typeface of Tula.

Our House is Your House.

Tula House is not only a name, it's who we are. Welcome to our home. Feel free to explore, learn, and create. Tula is Design for All Living Things, we are all creatives who are continually inspired by plant-focused design.