Meet the Family

Samsung

Senior Art Director:
Concept & Online Commercials











Challenge:
How to teach the various Smart Gestures possible with Samsung’s Smart TV in an entertaining way.

Opportunity:
Samsung launched a new prime-time commercial series introducing a TV obsessed family.

Creative Solution:
We created 10 social videos that presents the new technology by way of a family member interacting POV style with the TV. Each Family member introduced a new gesture that aligned with their persona.