Senior Visual Designer

Datacubed Health ︎︎︎

Linkt, devleoped by Datacubed Health, is a fully integrated electronic data capture app, designed using gaming mechanics and reward-driven behavior change to increase participation and improve retention for clinical trials.

Data collection is fully automated, gamified, and engaging, using human centered principles and modern technology.

The Linkt app walks users through their study journey having them complete tasks, diaries and questionnaires, while taking them through a number of engaging worlds and earning progress points throughout.

The app is visually engaging with bright illustrations and rich interactions designed to reduce to clinical nature of these various activities. Active tasks are treated like games with scoreboards, points, and point multipliers, allowing subjects to be more engaged while providing data on cognition, memory, movement, vision, and other clinical assessments. The system provides hooks for different reward mechanics including digital, cash or real-world rewards to keep patients in the study through it’s conclusion.

Design Principles

Created the style guides and design
principles for the Linkt App interface.

UX/UI Design

User Research and Strategy

Gaming Concept and Design

Interface Iconography & Elements


Illustrated game world maps & characters.