Senior Visual Designer

Datacubed Health ︎︎︎

Datacubed Health is a pioneering technology company that makes better science and healthier communities a reality, applying individualized solutions for data capture, including smartphone apps, wearable, in-home, and environmental sensors, for remote engagement with patients and virtual clinical studies.

Linkt, developed by Datacubed Health, is a fully integrated electronic data capture app designed using gaming mechanics and reward-driven behavior change to increase participation and improve retention for clinical trials. Data collection is fully automated, gamified, and engaging, using human-centered principles and modern technology.

As the Senior Visual Designer, I created the design principles, style guides, identity systems, game worlds, and avatars for the experimental gaming app. Working alongside the UX designers and engineers, we successfully developed an industry-leading gameplay and reward system to achieve the platform’s primary goal—user retention.

Linkt is visually engaging with bright illustrations and rich interactions designed to reduce to clinical nature of various activities. Daily tasks are treated with game-like scenarios; scoreboards, points, and point multipliers allow subjects to be more engaged while providing data on cognition, memory, movement, vision, and other clinical assessments.