Design & Branding


Visual Design
& Branding

Linkt, devleoped by Datacubed Health, is a fully integrated electronic data capture app, designed using gaming mechanics and reward-driven behavior change to increase participation and improve retention for clinical trials.

Data collection is fully automated, gamified, and engaging, using human centered principles and modern technology.

The Linkt app walks users through their study journey having them complete tasks, diaries and questionnaires, while taking them through a number of engaging worlds and earning progress points throughout.

The app is visually engaging with bright illustrations and rich interactions designed to reduce to clinical nature of these various activities. Active tasks are treated like games with scoreboards, points, and point multipliers, allowing subjects to be more engaged while providing data on cognition, memory, movement, vision, and other clinical assessments. The system provides hooks for different reward mechanics including digital, cash or real-world rewards to keep patients in the study through it’s conclusion.

As Senior Visual Desinger, I developed the visual language for the company and app. Designing, illustrating and producing the guidelines that carry through the various platform