Branding & Creative Direction


Brand Building



We built a completely organic and loyal following over years of understanding our audience. When Tula began the plant world was homogeneous, from the lifestyle to the plants themselves. We intentionally developed and nurtured a brand and content that spoke directly a young, curious, and design forward consumer. In turn they have followed us on our ride from pop-up to brick and mortar, and online retail.

︎︎︎ Organic Instagram Growth
︎︎︎ Brand Affiliations & Partnerships
︎︎︎ YouTube Educational Series
Plant Sessions ︎︎︎
︎︎︎ Exclusive Plant Drops
Uncommon Finds ︎︎︎
︎︎︎ Community Plant Workshops