Tula Plants & Design

Co-Founder & Creative Director

Challenge:In an era of plant shop saturation, how do you create a brand who’s message and ethos are directly tied to the product.

Opportunity:
Understanding a brand no longer needs to feel demographically pigenholed by speaking to environmental concerns. Because our product is directly affected by the human impact on Earth, Tula could be an influential voice in both worlds of nature and design.

Creative Solution:
Making creavity, innovation, and educations as the pilars of the brand, Tula launched with Tulita the Greenhouse Truck. Taking plants and education on the road to different neighborhoods, we established the brand as a cross between horticulture, design, and environmentalism that consumers can trust. More recently Tula has opened it’s first experiential storefront that will be the launching pad for its new apparel and product deisgn.
As Co-Founder and Creative Director, I lead the branding, product, digital, and storefront design. As well as the photography and content production.