Ivan Martinez
Info


Tula House

RIDER

Big James

Studio Skillman

Cabezon Toy Dept.

Datacubed Health

The Miami Generation

Natural Life

Jaruco

Axe Reposition

Samsung Pay

Samsung Emoji Match

WCS

Scratch. Win. Go.

Creative Director & Designer

Challenge:
Samsung Pay is a new mobile pay app in a cluttered field of mobile purchasing. The differentiating factor is it’s far-reaching usability and benefit to small businesses.


Opportunity:
Samsung announced a Samsung Pay road tour visiting 7 major cities. In New York, Chicago, Austin, and L.A., Samsung partnered with local business to communicate the accessibility of the new mobile pay app.


Creative Solution:Scratch. Win. Go. is a socially-powered scratch-off game designed to drive mass consumer awareness of Samsung Pay.

Through a virtual lottery ticket played on a responsive mobile site, users scratched off icons and redeemed prizes right where Pay would be used – at the register of paterning small businesses.
Samsung Pay

Game Design





Marketing Design
Posters